Data-Driven CMOs Require Tech, Expertise And Communication To Prove ROI

In a discussion with the Marketing ID team, Ken Wincko, SVP of Marketing at PR Newswire, discussed several topics from a recent white paper the company published — titled Meeting Demand: A Guide To Becoming A Data-Driven CMO. Wincko discussed the importance for today’s CMOs to develop a data-driven strategy, including the cultural shift needed to get everyone within the organization on board with taking a data and measurement oriented approach to sales and marketing. Wincko also discussed the growing impact of marketing technologies and the expanding skill sets marketing teams need to have in order to maximize productivity.