RedPoint Uses Multiple Data Sources To Drive Cross-Channel Campaigns

RedPoint-placeitRedPoint’s Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer lifecycle. With centralized operational control, RedPoint’s solution aims to provide consistent messaging across multiple platforms.

FEATURES/FUNCTIONALITY

RedPoint builds customer profiles to facilitate relevant one-to-one interactions across channels. The platform captures, integrates, and manages customer data from a variety of sources, including real-time feeds from social media and the Internet of Things.

Features include:

  • Integrates any type or source of customer data; create unified customer profiles;
  • Assures data quality through data preparation (integration, deduplication, matching) capabilities;
  • Provides the ability to select audiences from within the campaign environment;
  • Creates automated, multi-touch, cross-channel campaigns from one central user interface;
  • Plans and schedules campaigns using agile design capabilities; and
  • Tracks A/B testing, project tracking, overall progress and other metrics.

TARGETED USERS

This solution targets data-driven and C-level marketers in retail, finance, insurance, healthcare, non-profit, education and other industries who are looking to use data to improve customer engagement.

COMPATIBILITY

RedPoint’s Convergent Marketing Platform integrates with Salesforce, SAP and Microsoft Dynamics for CRM capabilities. For ERP, the Platform integrates with both SAP and Microsoft Dynamics.

DELIVERY/PRICING MODELS

The RedPoint Convergent Marketing platform is sold on an annual subscription basis. It is available on premise, hosted or SaaS. Click here to request a demo.

CURRENT CLIENTS/USERS

Current clients include Fortune 500 companies, and other businesses in banking, finance, non-profit, retail, travel and hospitality. Direct clients include WGBH, AAA and Xanterra Parks & Resorts.

COMPETITIVE POSITIONING

RedPoint takes advantage of the Big Data processing power of Hadoop by offering a complete cross-channel campaign solution on a single-code base.

CONTACT INFO

RedPoint Global
36 Washington Street, Suite #120
Wellesley Hills, MA 02481
781-725-0250
contact.us@redpoint.net