Forager Unveils Tool To Analyze Cross-Channel Advertising Data  

by | Jun 28, 2016 | Campaign Reporting & Measurement, Data Driven Marketing, Featured Article, Solution Spotlight

  Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and executives to save time, spend smarter and avoid costly mistakes when planning their online advertising budgets.

Salesforce Acquires Demandware For $2.8 Billion To Create ‘Another Billion Dollar Cloud’

In a move that will undoubtedly shake up the retail technology ecosystem, cloud-based CRM powerhouse Salesforce today announced that it is acquiring Demandware, a provider of enterprise cloud commerce solutions. The transaction — which is expected to close in Q2 of Salesforce’s 2017 fiscal year — is worth approximately $2.8 billion. Under the terms of the agreement, Salesforce will make a tender offer for all outstanding Demandware shares for $75 per share in cash.

Oracle Acquires Energy Analytics Firm Opower To Enhance SaaS Offerings

Oracle has reached an agreement to acquire Opower, a customer engagement platform for the utilities industry, for $532 million. The transaction is expected to close in late 2016, and both companies will operate independently until then. The acquisition aims to provide the industry with the most modern, complete cloud applications for the entire utility value chain, according to Dan Yates, Co-Founder and CEO of Opower.