How Personas Create a Customer-Centric Direct Marketing Approach

by | Aug 3, 2016 | Buyer Insights, Data Driven Marketing, Featured Article, Industry Insider

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.