Oracle announced its take on artificial intelligence with the launch of Adaptive Intelligent Applications, which will incorporate third-party data with real-time behavioral analytics to help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers.
In an effort to improve the targeting capabilities of its B2B user base, Oracle Data Cloud unveiled its B2B audience data marketplace solution. The company states that the solution will provide users access to more than 400 million business profiles and more than one million U.S. companies for easier account-based targeting.
By Adam Blair This article was originally published on Retail TouchPoints. Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.
Oracle has reached an agreement to acquire Opower, a customer engagement platform for the utilities industry, for $532 million. The transaction is expected to close in late 2016, and both companies will operate independently until then. The acquisition aims to provide the industry with the most modern, complete cloud applications for the entire utility value chain, according to Dan Yates, Co-Founder and CEO of Opower.
Oracle announced that it has reached an agreement to acquire Datalogix, a consumer data collection company that positions retailers and other B2C companies to connect offline consumer spending to their digital marketing initiatives, for an undisclosed fee. Once completed, Datalogix will combine with Oracle Data Cloud to enhance its Data as a Service (DaaS) offerings. Both companies will continue to operate independently until the transaction closes.