The CMO-CIO Partnership

Forrester recently published 45 sets of predictions for 2015, and according to analyst Cliff Condon, the two roles that will matter most in 2015 are the CMO and CIO. As marketers increasingly focus on new IT for their organizations, they find themselves working closer and closer with the CIO, and, “their relationship and joint strategy to boost the business will determine the future of any corporation,” wrote Condon in the blog “How The CMO And CIO Will Determine The Future Of Business In 2015.” The infographic below dives into greater detail.