LinkedIn Unveils Programmatic Advertising For Display Ads

by | Jun 29, 2016 | Campaign Reporting & Measurement, Data Driven Marketing, News Brief

After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer advertisers the option to buy display ads for desktop devices. This new offering will enable marketers to purchase display ads programmatically through an Open Auction or through LinkedIn Private Auctions, giving users the tools required to better target their ideal prospects through the social network.

Forager Unveils Tool To Analyze Cross-Channel Advertising Data  

by | Jun 28, 2016 | Campaign Reporting & Measurement, Data Driven Marketing, Featured Article, Solution Spotlight

  Forager is a cloud-based system that combines and analyzes data from paid online advertising channels, such as AdWords, Bing, Facebook and Yahoo. Forager is designed to provide powerful metrics and reports that enable advertisers, agencies and executives to save time, spend smarter and avoid costly mistakes when planning their online advertising budgets.