Using CRM Data To Drive Digital Advertising Campaigns 

by | Jun 27, 2016 | Buyer Insights, Data Driven Marketing, Featured Article, Industry Insider

By Jeffrey Finch, Choozle Every action people take online creates valuable data. Each website interaction, purchase, survey question answered and online engagement helps marketers learn more about their target audience and customer. This collection of data enables marketers to create customized online experiences that can influence their customer’s behavior.