Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

by Marketing ID Staff | Sep 7, 2016 | News Brief

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio into the marketing realm. Primarily focusing on sales, services and IT, Wave Analytics for B2B Marketing offers insight on campaign performance and marketing spend to better align the marketing and sales teams, according to the company.