by Marketing ID Staff | Aug 3, 2016 | Buyer Insights, Data Driven Marketing, Featured Article, Industry Insider
By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.
by Marketing ID Staff | May 26, 2016 | Data Driven Marketing, Podcasts, Podcasts Featured, Predictive Analytics
In an interview with Marketing ID’s Brian Anderson, Madison Logic’s Sonjoy Ganguly discusses the value of intent data and what it brings to the table in marketing initiatives. Ganguly also shares tips and best practices for leveraging that insight to meet the needs of your customers through your marketing efforts.
by Audrey Goodson Kingo | May 26, 2016 | Buyer Insights, Data Driven Marketing, Featured Article, Research Recap
In today’s multichannel economy, data-driven customer experiences (CX) are crucial to companies’ future growth. According to a Forbes Insight report, Data Elevates The Customer Experience, the benefits of providing data-driven CX are wide-ranging, including enhanced revenue generation and enabled cost reduction, as well as accelerating process efficiencies and quality improvements. However, many organizations are still working toward sharing data across applications and departments.
by Marketing ID Staff | May 24, 2016 | Buyer Insights, Data Driven Marketing, Infographic
Turning overwhelming amounts of data into actionable insights is a big challenge for today’s marketers. That’s because they aren’t telling the full story, according to this infographic by marketing agency SapientNitro. By combining analytics with the core components of good storytelling, marketers are better equipped to communicate their goals and achievements with key stakeholders and company execs. [Click To Expand] Source: SapientNitro
by Marketing ID Staff | Apr 20, 2016 | Buyer Insights, News Brief, Predictive Analytics
Customer service and sales platform and applications provider [24]7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with [24]7’s intent-driven, predictive customer engagement platform, the Customer Acquisition Cloud provides insight into the entire customer journey.
