How Personas Create a Customer-Centric Direct Marketing Approach

by | Aug 3, 2016 | Buyer Insights, Data Driven Marketing, Featured Article, Industry Insider

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

Report: Enterprise Leaders Embrace Data-Driven CX, But Suffer Integration Challenges

In today’s multichannel economy, data-driven customer experiences (CX) are crucial to companies’ future growth. According to a Forbes Insight report, Data Elevates The Customer Experience, the benefits of providing data-driven CX are wide-ranging, including enhanced revenue generation and enabled cost reduction, as well as accelerating process efficiencies and quality improvements. However, many organizations are still working toward sharing data across applications and departments.

How To Turn Data Into A Story That Incites Action

Turning overwhelming amounts of data into actionable insights is a big challenge for today’s marketers. That’s because they aren’t telling the full story, according to this infographic by marketing agency SapientNitro. By combining analytics with the core components of good storytelling, marketers are better equipped to communicate their goals and achievements with key stakeholders and company execs. [Click To Expand] Source: SapientNitro

[24]7 Launches New Suite Aimed To Personalize Customer Journeys

Customer service and sales platform and applications provider [24]7 has launched its Customer Acquisition Cloud, a suite of marketing technology solutions designed to enable marketers to better connect with customers. When combined with [24]7’s intent-driven, predictive customer engagement platform, the Customer Acquisition Cloud provides insight into the entire customer journey.