Merkle Continues International Expansion With Comet Acquisition

Data-driven performance marketing agency Merkle has acquired Comet Global Consulting, a provider of inbound and outbound CRM, marketing and real-time decision management solutions, for an undisclosed fee. The acquisition intends to cater to brands that are advancing to people-based marketing — helping companies reach their customers in moments that influence decisions and behaviors most.

Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which positions users to track, manage and optimize content production and performance.