Increasing Marketing Automation ROI By Investing In Data

by | Nov 12, 2014 | E-books | 0 comments

Shadow_NetProspex_NP001_EBK_Marketing_Automation_FinalMarketing automation adoption is growing at a steady rate, but many B2B organizations fail to realize that the data they collect is what fuels their overall success. Maintaining a clean and organized database is crucial, and companies see an average 66% increase in revenue just by regularly maintaining their database.

This e-book will cover various topics regarding data management and its role in the B2B industry, including:

  • Five marketing functions that rely on an extensive data management strategy;
  • Your data’s impact on marketing decisions; and
  • Tips for making your database optimized for marketing automation.

Fill out the form below and see how much of an impact data management can have on your bottom line.