Localytics, a marketing and analytics platform provider for mobile and web apps, named Scott Bleczinski as the company’s first Chief Revenue Officer. Bleczinski will oversee Localytics’ Sales and Customer Success organizations to help drive the company’s go-to-market activities and continued growth.
As the former Head of Sales for ExactTarget, Bleczinski brings nearly 15 years of experience in driving sales and growth to Localytics. He spent eight years as the Executive Vice President of Sales at ExactTarget and recently served as Chief Revenue Officer for Docurated, a marketing and sales acceleration solution provider.
“Our rapid growth makes this a very important role for the company going forward,” said Raj Aggarwal, CEO of Localytics. “Scott’s experience in leading ExactTarget’s fast-growing sales organization, his deep understanding of our market and his focus on delivering great customer experiences make him the ideal candidate.”
Bleczinski also added: “Localytics is well positioned to lead the fast-growing app economy, and I looks forward to helping drive the next phase of growth for the company.”