Sales Pipeline Analytics


Data Analytics Tools, Microsoft Partnership Among Newsmakers At Dreamforce

September 18th, 2015

Salesforce unveiled several new and upgraded products at its Dreamforce 2015 conference in San Francisco this week. The solutions debuted are designed to help companies maximize the data they collect from current customers and prospects, enabling them to make more data-driven marketing and sales decisions.


Data-Driven Personalization Drives Advanced Pricing Strategies

February 6th, 2015

By Alicia Fiorletta, Senior Editor, Retail TouchPoints [Editor’s Note: This article was originally published on Retail TouchPoints. Click here to view the original article.] At the height of the Great Recession in 2008, consumers became more price-conscious, focusing first and foremost on getting the most value for their dollar. Despite a more positive economic outlook today, shoppers are still looking for the best deal. Retail Systems Research (RSR) confirmed this point in a 2014 survey of more than 5,000 U.S. consumers: Many consumers (41%) just enjoy the thrill of finding the best deals. New digital tools and resources available online and via mobile devices are magnifying price transparency across all channels. Although this transparency undoubtedly is helpful for savvy shoppers, it has created an increasingly competitive landscape for retailers of all sizes. “Consumers can now compare prices very easily using web sites and apps, without spending too much additional time or effort in researching prices,” said Jonathan Marek, SVP of Applied Predictive Technologies. “This has put a lot of power into the consumer’s hands, and has put pressure on brick-and-mortar stores, as customers can compare prices through their phones while in the store.” Over the past few years, retailers have relied on price-matching policies to keep pace. But now, more organizations are looking for more sophisticated pricing strategies. “Competition is being driven by increased visibility of prices, even of localized prices, and online prices becoming de facto standard prices of like items which more and more retailers will match in stores,” said Greg Girard, Program


DiscoverOrg Unveils HubSpot Integration For Lead Management Tool

January 29th, 2015

DiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers. The solution is designed to allow data sharing across platforms. HubSpot users will be positioned use data within their platform as well as DiscoverOrg’s sales intelligence database — aiming to improve the accuracy and efficiency of lead nurture programs.