Visualizing Marketing’s Future

January 28th, 2016

Marketing ID tapped into 10 marketing analytics consultants, authors and experts for their predictions about the future of data-driven marketing. Data visualization, improving customer experiences and data integration from multiple sources were among the hot topics. Here is a sample of insights from our panel of experts: “I expect to see more meaningful analytics to measure not only the sales contribution from each touch point, but also the role of each touch point in the engaging and converting buyers.” — Jim Lenskold, Lenskold Group “The biggest trend in 2016 will be a shift from mass-marketing to carefully tailored messaging for near one-to-one communication with marketing analytics.” — Stéphane Hamel, Immeria Consulting Services “There will be a massive push in 2016 toward integrating both off-line and on-line data sets to identify and target consumers.” — Larisa Bedgood, DataMentors Fill out the form for the full report.  


The 2015 Data Innovator Profiles

October 29th, 2015

Call them data scientists, data-driven marketers or by another name, but this new emerging discipline of analytics-focused marketing is poised to have a tremendous impact on business. But who are the people behind the dashboards and databases?


The 2015 State Of Data-Driven Marketing Report

October 23rd, 2015

Findings from our latest survey show that spending on data-driven marketing initiatives has been on the rise over the past year, and marketers expect to devote a larger portion of their total marketing budgets to these efforts in the next 12 months.


Why Accurate, Reliable Customer Data Is A Marketing Imperative

September 2nd, 2015

Wouldn’t you love to know what top marketers from companies such as Citibank, Kimberly-Clark and Dell see as the challenges and opportunities they face with data quality? Learn what nine marketing VIPs have to say about what works and what doesn’t for effective data management. In this white paper, you’ll gain first-hand insights from a conversation among these marketing leaders, such as: Whether current B2B social media strategy is converting buyers; Today’s data quality challenges and marketers’ evolving needs when it comes to data; and Which piece of data they wish they could have in their bag of tricks. Fill out this form to learn which issues leading marketers are facing in data quality management today, and what opportunities they see for the future.


Five Ways To Transform Data Into A Revenue-Generating Asset

August 6th, 2015

Data-driven marketers strive for a holistic view of their ideal customers. However, fragmented data cannot paint a complete picture of how these prospective customers are engaging with your brand. This white paper will help you gain actionable insights from their currently disjointed database with five easy steps, including how to: Thoroughly clean your data; Integrate data across all your marketing channels; and Leverage third-party insights to enrich your database. Fill out the form to start gaining deeper customer insights today!


Why Modern B2B Marketers Need Predictive Marketing

November 12th, 2014

While predictive marketing may only provide your business with marginal success at the moment, there are many different ways predictive models will affect your business in the imminent future — and also come into play in today’s B2B landscape. This e-book will highlight why the time for predictive marketing is now, including: Five conditions that are making predictive marketing indispensable; The applications where predictive marketing can bring instant ROI to your business; and How industry leaders are implementing predictive marketing, and what results they’ve seen. Fill out the form, and learn how predictive marketing can benefit your company for years to come.