Dentsu Aegis To Acquire Merkle

August 8th, 2016

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle, a data-driven marketing agency. The deal is valued at $1.5 billion, according to reports.


Deluxe Corporation Acquires Datamyx To Strengthen Analytics Offerings

October 19th, 2015

Deluxe Corporation, a provider of personalized products and services to small businesses, financial institutions and consumers, has acquired database marketing solutions company Datamyx for roughly $160 million. The acquisition aims to strengthen Deluxe’s data analytics offerings to the financial services sector.


Using Data To Drive An Intelligent Content Strategy

September 23rd, 2015

By Joe Hyland, ON24 Today we’re seeing a significant market shift toward what’s known as intelligent content, currently defined by the Content Marketing Institute as an approach to content that makes it “structurally rich and semantically aware … automatically discoverable, reusable, reconfigurable and adaptable.” Taking this approach to your content strategy can be complex and challenging, but fortunately there are some guiding principles and technologies to streamline the process. Data is an important element of an intelligent content strategy. Marketers must develop a system for storing and tracking content based on the right technology. The most effective marketing tech gives everyone involved in content development and distribution the ability to tag the content with the right metadata (thus making this content discoverable) and measure its success through detailed analytics. In addition, a content tracking platform needs to incorporate sophisticated and automatic integration capabilities so that all content is automatically discoverable, reconfigurable and adaptable. Integration becomes increasingly important when considering the different content platforms used in today’s marketing strategies. In a typical organization, different departments are using different CRM tools to store campaign information, including the content used, contact information on leads and the status and internal notes on leads. It is key that this data is not kept in a “silo” separate from other data but integrated with broader marketing systems to create a holistic data ecosystem that synthesizes the data captured from different parts of the organization. The ecosystem should be accessible to everyone in the organization so all can retrieve and reuse that


Test Post With Top Content

November 15th, 2014

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent a neque augue. Nunc sed viverra justo, non convallis nisl. In euismod at quam vitae dictum. Suspendisse et aliquam lectus, sed aliquet turpis. Pellentesque dictum sapien vitae magna ullamcorper accumsan. Maecenas commodo efficitur augue ut luctus. Aenean semper sapien purus, non euismod ante hendrerit non. Donec pellentesque urna quis est egestas, ut tristique nulla gravida. Vestibulum est tellus, rutrum non aliquam quis, semper at nulla. Nunc vel orci nisl. Fusce leo ligula, congue vitae auctor eu, egestas ac nibh. Aliquam a diam fermentum, consectetur eros ut, pretium nibh. Duis fringilla diam diam. Vestibulum sodales justo purus, quis mattis est euismod vel. Vestibulum nec nibh id tellus tristique facilisis. Maecenas a condimentum magna. Integer tincidunt, tellus sit amet mollis facilisis, urna lorem mollis tortor, vitae dapibus sapien risus ac dolor. Maecenas sed tempus turpis, vel aliquet nisi. Proin in eleifend lectus. Integer massa nunc, aliquam eget metus nec, porttitor scelerisque odio. Ut et urna pellentesque, semper nunc quis, pharetra mi. Sed fringilla, lectus eget gravida lacinia, augue tellus dictum odio, ut tempus dolor nisi ut libero. Curabitur venenatis at risus molestie placerat. Duis sapien neque, posuere a ex eu, pharetra malesuada urna. Suspendisse et lectus quam. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Phasellus diam erat, sodales ac consequat et, dapibus at ipsum.


Test Post With Image at Top

November 11th, 2014

Use custom Field to Put Image at Top. See code in custom field below in admin.