Investigating Today’s Data Scientist

June 16th, 2016

As businesses wrestle with managing and analyzing more and more data, the role of the data scientist has never been more important — or less understood. Based on the results of a survey of more than 600 data scientists, this infographic Business Over Broadway breaks down their skills, roles and methods, as well as the top five industries where they can be found. [Click To Expand] Source: Business Over Broadway


How To Turn Data Into A Story That Incites Action

May 24th, 2016

Turning overwhelming amounts of data into actionable insights is a big challenge for today’s marketers. That’s because they aren’t telling the full story, according to this infographic by marketing agency SapientNitro. By combining analytics with the core components of good storytelling, marketers are better equipped to communicate their goals and achievements with key stakeholders and company execs. [Click To Expand] Source: SapientNitro


The Road To High-Powered Marketing

April 27th, 2016

  Two out of every three enterprise businesses consider personalizing the customer experience as their main priority. To accomplish this task, marketers require insight and data into how customers are defining their buying journey to remain relevant and increase engagement. This infographic from Teradata highlights trends in data management and how it’s impacting the decisions data-driven marketers are making. [Click To Expand] Source: Teradata


Data Analytics Is Key To Successful Transformation

March 23rd, 2016

Businesses that empower their marketing teams with data and analytics tools are seeing significant benefits. This infographic from Raconteur highlights all the current benefits of Big Data and marketing analytics — as well as all the potential areas where analytics can bring value to business operations.


Knowledge Is Power For Data-Driven Marketers

February 24th, 2016

Data-driven marketers have an overabundance of data, but many still struggle to make it actionable. This infographic from Yieldr, a programmatic marketing platform, provides some lessons on how marketers can adopt a more data-centric approach. [Click To Expand]   Source: Yieldr


Are You Taking Advantage Of Marketing Data?

January 28th, 2016

While it might be a more difficult task for small- to mid-sized businesses, marketing analytics is helping SMBs find new customers (73%), retain current customers (67%) and improve customer experience (65%), among other things. This infographic from aims to highlight how SMBs are leveraging marketing analytics to fuel growth within their businesses.