As businesses wrestle with managing and analyzing more and more data, the role of the data scientist has never been more important — or less understood. Based on the results of a survey of more than 600 data scientists, this infographic Business Over Broadway breaks down their skills, roles and methods, as well as the top five industries where they can be found. [Click To Expand] Source: Business Over Broadway
Turning overwhelming amounts of data into actionable insights is a big challenge for today’s marketers. That’s because they aren’t telling the full story, according to this infographic by marketing agency SapientNitro. By combining analytics with the core components of good storytelling, marketers are better equipped to communicate their goals and achievements with key stakeholders and company execs. [Click To Expand] Source: SapientNitro
Two out of every three enterprise businesses consider personalizing the customer experience as their main priority. To accomplish this task, marketers require insight and data into how customers are defining their buying journey to remain relevant and increase engagement. This infographic from Teradata highlights trends in data management and how it’s impacting the decisions data-driven marketers are making. [Click To Expand] Source: Teradata
Businesses that empower their marketing teams with data and analytics tools are seeing significant benefits. This infographic from Raconteur highlights all the current benefits of Big Data and marketing analytics — as well as all the potential areas where analytics can bring value to business operations.
Data-driven marketers have an overabundance of data, but many still struggle to make it actionable. This infographic from Yieldr, a programmatic marketing platform, provides some lessons on how marketers can adopt a more data-centric approach. [Click To Expand] Source: Yieldr
While it might be a more difficult task for small- to mid-sized businesses, marketing analytics is helping SMBs find new customers (73%), retain current customers (67%) and improve customer experience (65%), among other things. This infographic from Score.org aims to highlight how SMBs are leveraging marketing analytics to fuel growth within their businesses.