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How Personas Create a Customer-Centric Direct Marketing Approach

August 3rd, 2016

By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.

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Oracle Buys NetSuite: Another Massive Retail Acquisition

July 29th, 2016

By Adam Blair This article was originally published on Retail TouchPoints.  Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.

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Bluecore Unveils New Application For Data-Driven Emails

July 25th, 2016

Bluecore, a customer experience platform focused on behavioral and product data, has launched a new email application on Oracle Marketing AppCloud. The app is designed to help marketers leverage customer behavior and product catalog data to provide data-driven, triggered and personalized emails using the Oracle Marketing Cloud.