Datameer, a big data analytics platform for Hadoop, has redesigned its Global Partner Program in a move to accelerate the adoption of Big Data, according to the company.
By Richard H. Levey, Contributing Writer Find a new channel for interacting with consumers, and marketers will find a new way to measure the results.
By Art Hall, Quad/Graphics Gone are the days of one-size-fits-all approaches to direct marketing. Industry research shows that traditional direct marketing response rates have plummeted from a historical 2% to less than 0.6% for many of today’s mailings. Even email marketing, which originally exploded in volume, is now experiencing a significant decline in effectiveness.
By Adam Blair This article was originally published on Retail TouchPoints. Seeking to build up its cloud-based offerings, Oracle Corp. has purchased NetSuite for $9.3 billion in a transaction expected to close this year, subject to regulatory and shareholder approval.
Bluecore, a customer experience platform focused on behavioral and product data, has launched a new email application on Oracle Marketing AppCloud. The app is designed to help marketers leverage customer behavior and product catalog data to provide data-driven, triggered and personalized emails using the Oracle Marketing Cloud.